Luxury womenswear brand Willow sought a partnership to relaunch their brand and design their flagship boutique within Emporium Melbourne. The vision was to create a space that is the embodiment of the ease, quality and timelessness.

GOLDEN’s reductionist approach married up with Willow’s brand ethos, with a mutual respect for quality, resolute finishing and crafted details, as shown in the client’s tailoring and branding. To counterbalance these details, GOLDEN provided a sense of harmony and ease within the store, conscious of the retail experience.